For years Alan Partridge has been trying to ‘put Norwich on the map’.
Now, he might finally achieve his aim after Armando Iannucci announced on Twitter that Alan’s big screen debut will be premiered in the city’s own Anglia Square on 24 July.
The company behind Alan Partridge: Alpha Papa released the following statement from their lead man:
"You can imagine how hurt and litigious I felt when people said I was planning to debut my movie in London instead of Norwich, or that I'd allowed my head to be turned by the prospect of big city fame.
“Any suggestion I've hastily cobbled together the lunchtime Norwich screening in response to a local Twitter campaign will be met with the full force of the law."
The Norwich premiere will take place at lunchtime and be followed by a more traditional red carpet event in London’s Leicester Square the same evening, with Steve Coogan travelling between the two by helicopter.
Watch the Alan Partridge Alpha Papa trailer: