Poor Claudio Ranieri. Only nine months ago the Leicester City manager pulled off the impossible and won the title for the Foxes for the first time in their history.
This astonishingly feat apparently matters little to the club's San Pellegrino-swigging executives, who feared the team would be relegated and cost them cash and thus sacked the Tinkerman last night.
Fans were quick to point out the much loved 65 year old's achievements and the respect and commitment that was owed to him after winning the league, while others on Twitter announced it was the death of football by the hand of corporate greed.
However, it was Leicester legend and social justice warrior du jour Gary Lineker who probably said it best.
The lifelong Foxes fan described the move as, "inexplicable, unforgivable and gut-wrenchingly sad." Beautiful words, perhaps Bocelli can sing them at his managerial funeral.
RIP football's soul.