Ensuring that the public, as well as big brands, never, ever forget the absolute turkeys that have been released over the years, a new museum is opening that is entirely dedicated to failure.
SEE ALSO: 14 Reasons Why It's Ok To Be A Failure
Opening in Helisnborg, Sweden, this summer, the catchily-named Museum of Failure will honour all those bad, bad, terrible products that have appeared on the market over the years.
Dreamt up by collector and self-confessed 'innovation researcher' Dr Samuel West (we're not sure what he's a doctor of, but if he says so...), the museum will feature more than 60 bum products from the likes of Coca-Cola, Nokia, Twitter, Donald Trump and Colgate... who once decided to try and break into the ready-meal game.
"The majority of all innovation projects fail," according to the museum's website.
"Learning is the only way to turn failure into success."
Here are just some of the delights on offer.
Rather than creating a temple of ridicule, West hopes to change the way we view failure, telling RT.com that he wants the museum to be a place of learning.
"I hope that visitors take home two messages. A) that failure is inseparable from success, and that B) that they understand the importance of learning from failure."
We guess that's one way of putting it, Sam.