After the absolute car crash that was Fyre Festival, it's perhaps useful to go back to the very beginning to assess how it could possibly have happened.
Enter: the pre-festival pitch deck, which outlined to investors the concept of the event and how it would drive hard cash.
In keeping with the tragically wanky theme of the festival, the presentation is equally cringeworthy, referring to influencers as "Fyre Starters" who would promote the festival in exchange for free flights, accommodation and tickets to the event.
The deck refers to the inaugural event as 'Year 1: Water' and uses meaningless platitudes like 'brand synergy' whilst claiming that "searching is the foundation of fortune" - something festival goers had to keep in mind when they hunted for their stolen luggage and a clean water supply.
As Vanity Fair note: "A few hours after the actual festival began, those same Fyre Starters who scammed all of their followers into buying tickets, quickly started deleting their promotional posts (that were never labeled as promotional). Almost all of the influencers in the pitch deck are back to their selfishly influencing selves, taking selfies in bikinis on a beach or by a pool, completely ignoring what actually happened."
Ah, social media.
Here are some of the funniest slides. Our favourite is where they rhetorically ask: "what if we reimagined what it means to attend a music festival?"
Something we can all agree they surely did.
Here's the full deck in all its awful glory on Vanity Fair.