Hell in 2017 must be working for the PR department of United Airlines, as the beleaguered company is embroiled in yet another calamitous f**k up, although one that, thankfully, doesn't involve any black eyes or dead rabbits.
Boarding a plane in Newark, New Jersey, Lucie Bahetoukilae, a French woman who does not speak any English, had a boarding pass that read, "Newark to Charles de Gaulle," reports ABC 7.
With her niece acting as translator, Bahetoukilae approached the seat assigned to her on the ticket, only to find it already occupied. The flight attendant then came over to look at her boarding pass before offering her a new seat.
This is the bit where it all goes wrong...
Three thousand miles later, Bahetoukilae disembarked at SFO, otherwise known as San Francisco International Airport, which is definitely not Paris, France.
Once there, she reportedly waited an additional 11 hours before boarding a flight back to Paris. In total, she claims to have been traveling for 28 hours.
Rolling out a now slick apology, a spokesman for United said in a statement to UK Business Insider: "We deeply apologise to Ms. Bahetoukilae for this unacceptable experience. When she arrived in San Francisco we ensured she got on the next flight to Paris and refunded her ticket.
"Our customer care team has reached out to her directly to ensure we make this right. We are also working with our team in Newark to prevent this from happening again."
To be fair, Paris. San Francisco. They're pretty easy to mix-up.