The concept of fighting Nazis in a modern setting is a lot less novel in 2017 than it was in Call of Duty's 2008 heyday. After all, you're just as likely to find them on Twitter as in a videogame.
So what can the creators of Call of Duty's next instalment, World War II, do to bring something fresh to a Nazi zombie mode that's showing signs of rot?
Well, if the new trailer is to be believed, the answer is: make it even more terrifying and gory.
Activision have said that the zombie mode will be "the definitive World War II next generation experience also introduces Nazi Zombies, an all-new cooperative mode featuring a unique standalone storyline set during World War II that's full of unexpected, adrenaline-pumping action."
Check it out below:
Call of Duty: WWII is set for release on 3 November for the PS4, Xbox One and PC.