As well as being a portable and delicious source of vitamins C and K, the humble kiwi fruit has gained recent acclaim as the projectile of choice for fans to launch at the erstwhile One Directioner and wearer of big Gucci trousers, Harry Styles.
Underestimating the commitment of his loyal followers, the 23-year-old is paying the price for naming one of the songs on his solo album 'Kiwi', as it's now lead to a craze which sees fans pelt him with the eponymous fruit whenever he performs it on stage.
After slipping on a rogue kiwi on stage in London last week, Styles told the crowd, "You may have seen me fall earlier during this song, it appeared to be a kiwi. That was the culprit, some green seedy mush. Look, there's another, This could end up being a problem."
In fact, the trend has escalated so much that one ASDA in Manchester decided to ban the sale of kiwis to anyone under the age of 25, releasing a statement that read: "We know our customers love Harry Styles and we feel it's our duty to protect a fellow Mancunian from any 'bad kiwis' amongst us. We'd hate to see a repeat of the mishap this evening, so to avoid any slippery situations, we feel this is a necessary measure."
Which is all well and good, but what if you're a 14-year-old from Manchester who really doesn't care about Harry Styles but absolutely does care about their 5-a-day?
What do they do, ASDA?