Lady GaGa has received 13 nominations for the 2010 MTV Video Music Awards (VMA), breaking the record for most nominations for an artist in a single year. Her videos, which have been viewed more than a billion times on YouTube, have made her a defining artist for MTV. Here are five who's videos have done similar...
1. Madonna: Her chameleonic image was perfect for the music channel, from the iconic performance of ‘Like A Virgin’ at the first Video Music Awards in 1984 to her more polemic videos that spanned burning crosses (‘Like A Prayer’) and sadomasochism (‘Erotica’). Madonna has a record of 20 VMA wins.
2. Michael Jackson: The late 'King of Pop' was the first black artist to have a video played regularly on MTV, perhaps not surprising given that his promos often boasted the budgets of feature films. And who could forget such classics as ‘Thriller’ or ‘Black Or White’?
3. Britney Spears: She might have had her fair share of problems, but back in 1999 Spears was a major teenage icon - and MTV played her first hit '(Hit Me) Baby One More Time’ non-stop. Provocative performances at the VMA enhanced her iconic status, from the controversial semi-striptease in 2000 to her kiss with Madonna at the 2003 ceremony.
4. Eminem: The controversial rapper's parody-like videos became a hit with the MTV audience, and every year he succeeded in doing something that put him in the spotlight, from his spat with Moby at the 2002 VMA to Sacha Baron Cohen landing face down in his lap, exposing his bare bum, at the 2009 MTV Movie Awards.
5. Beyonce: Having enjoyed success as a member of Destiny’s Child, things went stratospheric for Beyonce when she went solo. Her first single, ‘Crazy In Love’, was an MTV smash, and in the same year, 2003, she made a stunning entrance at the VMA, performing the song with her husband Jay-Z. Fernando Augusto Pacheco