The video for forthcoming single “Under Control” by Good Shoes has been refused TV plays on certain channels due to fears it might "offend viewers". The video features professional female body builders in bikinis, performing choreographed muscle-flexing moves.
Given that not so long ago it was difficult to avoid the video for Eric Prydz's "Call On Me", which was far more risque, the women who feature in "Under Control" are understandably bemused by the injunction.
"Most pop videos have scantily clad females," says Marina Cornwall, a bodybuilder who features in the video. "We are just the same but women with a bit more muscle."
Director Dom Bridges added, “I think its funny that I can walk into any news agents and see the shelves adorned with front pages covered in slim undernourished women in bikinis but as soon as we see girls in control and empowered by their physique everyone gets a little uncomfortable.”
With nearly 50,000 hits on YouTube, however, the video appears to be popular regardless of the lack of television coverage.
"Under Control" by Good Shoes is out now, with album No Hope, No Future following on 25 January.