As head designer at Braun from 1955 until 1995, Dieter Rams revolutionised design in the home. In addition to the 500-plus products he designed or oversaw for the German electronics manufacturer, he produced furniture for Vitsoe, and in the process became one of the 20th century's most influential designers.
News of the first UK retrospective of his career in 12 years, therefore, is enough to get us excited. Less and More, staged at London's Design Museum from November until March 2010, will showcase his landmark designs for both companies, and examine how Rams' ethos inspired and challenged perceptions, and changed the modern landscape.
Inspired by his carpenter grandfather and heavily influenced by the Bauhaus and Ulm School of Art in Germany, Rams trained in architecture and interior design before taking up an apprenticeship in carpentry. His 'Ten Principles' state that good design is innovative, makes a product useful, aesthetic, helps us understand a product, unobtrusive, honest, durable, consequent to the last detail, concerned with the environment and is 'as little design as possible'. They're tenets that surely still stand as firm as true today as when he wrote them. Hannah Berry