Long Reads Of The Week: 8 September

Your essential reads of the moment, curated by Esquire's editorial team.

1 | “You already have a personal brand, whether you know it or not.… The question is, are you going to manage it or not?” Blogging for the New Yorker, Tony Tulathimutte explains why you are what you tweet.

2 | From The Guardian, a remarkable football fairytale-come-true. Jeff Maysh tells the story of the West Ham fan who came out of the stands, and scored for his boyhood team. “The greatest moment of my life,” he says. Understandable. 

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3 | Tired of a life grown busy, a 70-year-old man flees into the wild. “If you suspect your heart has a hole in it – take yourself out of the world," says Dave Glasheen. A true desert island story from The New Republic.

4 | Can brain training through online gaming rebuild attention spans? The evidence presented by The Atlantic is compelling. Most curiously, it may be that our cognitive horizons aren't fixed – that, in fact, they can be broadened and sharpened, even at advanced age. 

 

5 | Borough-specific programming may be coming to you soon – and its had a richer and more bizarre history that many realise. From BBC Magazine, a peculiar and fascinating retelling of 1970s hyper-local TV.