Long Reads Of The Week - 16 February

5 great reads you missed from around the web

1 | The sad death of Philip Seymour Hoffman sparked the usual deluge of handwringing eulogies and speculation. The New Yorker's Anthony Lane eschewed all of that to focus on Hoffman's career, and in doing so produced the greatest tribute written to him so far. 

2 | “Within 15 seconds, I know whether an item is going to work." Neetzan Zimmerman single-handedly attracted 17 million people in a single month to Gawker. Here, Morgan Brown asks 'What Does This Guy Know About Virality That No One Else Does?' on Medium.

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3 | When Justin Carter posted a bad taste 'joke' on Facebook, he unwittingly sparked a sequence of events that would see him imprisoned and ruin his life. Craig Malisow, writing for The Dallas Observer, tells this thoroughly modern and utterly terrifying story.

4 | Matthew Shaer reports on the waning fortunes of iconic brand Abercrombie & Fitch, in an excellent piece for New York Magazine.

5 | Finally, from Esquire US, a must-read interview with actor Peter Dinklage, the cover star of their March style issue.