5 Things We Learned From Making The New Esquire Weekly

Bowie’s banana-coloured suit, Northern Soul deodorant and Paul Weller’s phantom beard. It’s all in our new Great British Music Style special.

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Esquire Weekly is available to download on your iPhone.

We’ve converted our award winning digital magazine into a great read for your mobile. Designed specifically with the device in mind, you’ll get the style, advice and cultural commentary that Esquire is famous for, all in your pocket. To see what we’re talking about, download the Esquire UK app from iTunes and either buy this week’s issue for 99p or take out a three-month subscription package for just £4.99 (in which we’ll give you a month’s free trial to decide whether you like it. We think you will).

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1 | You really can dress as well as Bowie, Bryan Ferry or Alex Turner

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This week’s issue celebrates Great British Music Style – and it turns out you don’t need a diet of adulation or rock-star grade pharmaceuticals to dress with the panache of a stadium star. We show you where to find Bowie’s banana-yellow suit, Ferry’s tuxedo, Turner’s Chelsea boots… or their nearest equivalent.


2 | Paul Weller once tried to grow a beard.

“I thought, you’ve got to try,” the paragon of British mod style tells us. But it was horrible. I looked like a goat. Stick to what you’re good at, that’s what I say…” The Woking class hero takes his own advice with the classic modernist look of his own clothing label Real Stars Are Rare, previewed this issue.

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3 | Northern Soul helped us fight male body odour

“The rise of Northern soul in the Sixties coincided with newly-available men’s deodorants,” writes Richard Benson in his exploration of what Northern Soul did for us. “In the North a man would be ridiculed for using them – but those dancing wildly at Northern soul clubs found that the need to cover up their sweaty odour overrode such anxieties.” Enter Brut and Old Spice – and the rest is aromatic history.


4 | Double denim can work. Look at George Harrison on the cover of Abbey Road.

Never mind “Paul is dead” because Macca isn’t wearing any shoes on the Zebra crossing. It’s George in denim shirt plus darker denim bell-bottoms that’s the real mystery here. Did Beatle George invent the “Texas Tuxedo”? Find out more in our style dissection of classic album covers.


5 |  Dressing like a magnificent idiot is the rock star’s job.

Who looks better? Chris Martin, James Blunt and Example – or Mick Ronson, Billy Childish and Dave Hill from Slade? You wouldn’t want to copy the latter. But the world is better for their presence. As Michael Hogan writes in “Why Badly Dressed Is Best,” they’re an inspiration to us all.

Esquire Weekly, our iPhone and iPad edition, containing 100 per cent original content, is published every Thursday on the Apple Newsstand. Get your copy today by downloading the Esquire UK app to your iPad or iPhone and buying an individual copy for 99p or taking out a three-month, six-month or year’s subscription (all of which include digital copies of the monthly magazine).