British Politics: The Most Disastrous Recent Ads

Sam Delaney, author of Mad Men & Bad Men: What Happened When British Politics Met Advertising, picks five monumental misfires

There's an election coming and with it a raft of expensively crafted ideological messages from the big parties (plus the latest beer mat scribbles from Nigel Farage).

In Mad Men & Bad Men: What Happened When British Politics Met Advertising, Sam Delaney traces the history of the close ties between admen and politicians. It can lead to a perfect alchemy of smooth message and slick delivery – adman Philip Gould virtually created New Labour – but it can go oh-so wrong.

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Here, Delaney reveals five monumental misfires.