Game Of Thrones star Kit Harrington has had another go at making the tricky argument that Hollywood is sexist against men too.
The man who plays Jon Snow first raised the view last year, telling New York Post: "To always be put on a pedestal as a hunk is slightly demeaning. It really is and it's in the same way as it is for women. When an actor is seen only for her physical beauty it can be quite offensive."
After being roundly mocked he retreated in a later interview, saying: "I'm going to be a good little hunk and shut up from now on."
However, in a new interview with the Sunday Times Magazine Harrington has had another go at articulating the point.
"There's definitely a sexism in our industry that happens towards women, and there is towards men as well," he said. "At some points during photoshoots when I'm asked to strip down, I felt that."
"I think there is a double standard. If you said to a girl, "Do you like being called a babe?" and she said, "No, not really," she'd be absolutely right."
And, yet again, sympathy has been in short supply in the Twittersphere - the only true gauge of public opinion, remember - where some have taken umbrage at Harrington equating decades of systemic sexism to his irritation at being the lead heartthrob in the biggest TV show of all time.
"I like to think of myself as more than a head of hair or a set of looks. It's demeaning," he explained.
Maybe Jon Snow would have been happier if Melisandre - who incidentally has had to remove her clothes on the show about 3000 times to Jon's nil - had left him for dead after all.