A diamond tycoon in India has just secured his status as the world's most inspiring employer.
Businessman Savji Dholakia, who runs Hare Krishna Exports in the Gujarat city of Surat, has announced his company will give 1,260 cars, 400 flats and items of jewellery to his employees ahead of the Hindu festival of Diwali this weekend.
Just a small step up from the traditional gift of Indian sweets, then.
According to The Guardian, Dholakia is spending an estimated 500m rupees, that's over £6 million, to reward staff from his 5,500-strong workforce.
"Our aim is that each employee must have his own home and car in the next five years," Dholakia explained to Agence France-Presse. "So we have decided to gift cars, homes and jewellery to employees."
In a statement to India's Independent News Service, Dholakia added that the"best-performers" in his company will be compensated by the loyalty programme.
"We have selected 1,716 employees as the best performers this year," he said. "We are arranging for houses for those who already own cars, while those who don't have a four-wheeler will get one."
It's not the first time Dholakia has pulled off this kind of extravagant gesture. Multiple reports say he started buying expensive gifts for his employees in 2012 and two years later, the tycoon started treating staff to hundreds of new cars and flats.