Let's be realistic here: you're not going to be doing Dry January; that juicer is staying in its box; and the 10k that you swear you're signing up for is probably going to remain a lycra-clad pipe dream.
But style? New style? Better style? 2-0-1-7 STYLE? Well, that's something we can all get onboard with.
As the inexorable menswear machine gears up for another year of Hot New Trends™, we bring you 8 ways that you can take your personal aesthetic up to a higher plateau... or at least improve it a bit.
1 | Loosen your trousers... but not too much
While 2016 was the year that fashion began to rebel against the antecedent slim and skinny silhouette, with wide legs and baggy fits finding a growing audience, this year is all about balance.
Going with the general relaxation of tailoring that is sweeping the runways, your new trousers should be unstructured and loose, but without resorting to extremes. Take a look at brands like COS to find your fit.
2 | Outerwear gets technical
One of the biggest trends you're set to come across this year is the proclivity of technical materials being used in outerwear; with long coats, puffers, Macs and bombers, by the likes of Canada Goose and Norse Projects, all being hewn out of high-tech, waterproof materials that will keep you cosy on the (sort of) Arctic streets of Britain.
There's even talk of combat trousers making a comeback... we do not endorse this news, just so you know.
3 | Avoid the trainer hype machine
When it came to the great sneaker war of 2016 (R.I.P to those fallen), Adidas came out on top thanks to the huge demand for its BOOST technology (a spongey, textured midsole that sneakerheads can't get enough of) and 2017 looks set to feature more of the same.
But while any limited Adidas release (like the NMD's) has kids and their mum's credit cards queuing around the block, those in the know go for the lesser hyped but, in our opinion anyway, better looking iterations of BOOST, which come with the added benefit of - amazingly - available sizes!
Adidas EQT Support BOOST by Adidas, £125 at endclothing.com
4 | Choose velvet for your formalwear
As one of the more regimented aspects of men's dressing, formalwear has been elevated by the introduction of velvet as the texture of the moment.
Buy in shades of black or midnight blue and pair with satin-trimmed trousers (black, of course) or, as Eddie Redmayne has done here, block your materials (another fresh trend) and go all out velvet.
You luxurious beast.
5 | Pick pink
Skirting around the outer edges of the pastel trend that gained popularity last year, soft shades of pink will be a dominant colour in menswear, particularly once spring arrives.
The trick, as with most 'out there' colours, is to pick one item in a washed out pink (no fuscia, please) and let it do the talking; with trainers, t-shirts and sweats all equally suiting the shade.
From left to right: Stone Island cotton crew sweat, £205; Acne Studios shirt; £169; Common Projects Achilles low, £249, all from endclothing.com
6 | The year of the tiger
Under the guidance of Alessandro Michele, Gucci re-established itself as a dominant force in the fashion landscape last year, utilising bold colours, detailed embroidery and animal prints to create its own inimitable aesthetic.
But while snakes and bees were the animals that found the most face time on the Italian label's previous designs, this year it's all about the tiger, taking over everything from wool crewnecks to leather bombers.
Take a look at our Tom Hardy outtakes for a bit more Gucci inspiration.
Then start saving.
7 | Invest in statement suede
Away from your more typical shades of tan, chocolate brown and... tan, this year's suede is going to be less formulaic, with shades of blue and red coming to the fore.
A timeless piece that will only improve with wear, a bomber in a deep shade of blue (like this one from Loro Piana) should be on your wishlist when it comes to a big splash in 2017... or maybe this month, if you're doing good.
8 | Athleisure, but with a collaborative twist
As regular readers of Esquire will know, sportswear has been a bit of a thing for a few years now, but 2017's take on the trend comes with a twist: the high-end athleisure collaboration.
While previous seasons saw upmarket brands go it alone with their activewear, the focus for an increasing number of labels like Vetements, White Mountaineering and Beams is to join forces with traditional sporting heavyweights like Adidas, Nike and Champion, resulting in some quality takes on heritage pieces that you can still lounge about the house in on a Sunday.