Show me a man who's never once dreamed of being a cowboy, and I'll show you a liar. The ultimate American icon, cowboys both real and fictional have represented, to many, unbridled freedom and care-free living, inspiring the way men have dressed across generations.
Cowboys are synonymous with the Wild West, though their roots go far beyond what's commonly seen on screens. The Mexican vaqueros pioneered the trade of cattle herding in the days when what is now Texas was colonised by the Spanish. Their skills were picked up by settlers, and by the 19th century, being a cowboy was an all-American pursuit. Men on horseback rounded up livestock clad in spurred boots, 10-gallon hats and tough denim (try falling off a horse in fine wool trousers, and you’ll be in for a shock). They created an image that has rarely, if ever, left the cultural consciousness, immortalised on the silver screen, in music, and by brands like Wrangler.
For almost 80 years, Wrangler has been synonymous with classic Western style. Its very first pair of jeans went on sale in 1947 and were made for rodeo cowboys – men who competed in the professional sport of rodeo, which sprung out of cattle herding. Quickly, the brand became an American icon in its own right, with its signature ‘W’ pocket stitching serving as a signal of quality and workmanship.
In 1989, Wrangler released what would become its defining fit: the Texas. Inspired by that early cowboy denim, the Texas jeans were made for the masses, with a more comfortable mid rise and a straight leg. They were an immediate best-seller, and to this day remain Wrangler's most popular men's style.
Transcending trends and style tribes, successive generations have turned to the Texas for their versatility and timeless look. As clothes and the way we wear them have evolved, Wrangler has expanded the line to include a slim fit and stretch denim options, but both continue to reflect the original's authentic spirit. The brand isn't one to chase fads, or to lose sight of what makes a classic. It's why the Texas jeans have remained at the heart of all-American style for 35 years, and why they'll likely still be here in 35 years' time.
How to Wear Western Well
“The Texas jeans prove that Western style isn't as daunting as it may seem,” says Esquire style editor Carmen Bellot. “With a silhouette that skims loosely over your legs, it’s best to keep the fit of your top-half on the tighter side for a contemporary outfit. And to avoid looking like a cowboy caricature, keep the look monochrome so it’s better suited to the Big Smoke.”
If you're going for the classic Texan tuxedo – double, or even triple denim – treat it like tailoring. Focus on fit, choose a single wash to wear all over, and make sure you get the footwear right – squared-toed boots or, if you really want to give it both barrels, a modern interpretation of Western boots. A plaid shirt tucked into black jeans is an easier entry point, but for full effect add a belt with decorative silver hardware.
Wrangler Texas Non Stretch Jeans in Stonewash
Wrangler Long Sleeve Western Shirt in Barrel Blue
Wrangler Authentic Western Jacket in Coalblue Stone
Wrangler Texas Low Stretch in Black Overdye
