LeBron James has saved many a thing in his lifetime, the Cleveland Cavaliers and the Warner Bros. Serververse (see Space Jam: A New Legacy) among them. Next up is the Nike Dunk. The now-ubiquitous line of once-scarce trainers was on the verge of falling off due to mass production. Then came the announcement of his already coveted ‘Fruity Pebbles’ Nike Dunk Low.
Due to drop in limited numbers on Tuesday 8 November, the LeBron collaboration is significant to sneakerheads and B-ball fans alike, as is any tread inspired by the sportsman’s favourite cereal. Since 2006, the basketball icon has collaborated with the Swoosh on various ‘Fruity Pebbles’ kicks – from a Nike LeBron 4 to a Nike LeBron 19 – each of which is considered a must-have by collectors worldwide.
Hype aside, the high-fructose crep is still an appetising addition to any shoe rack. Atop a milk white foundation, ‘habanero red’, ‘dark sulphur’ and ‘laser blue’ leather panels join LeBron insignia, cereal-patterned laces and a special edition tongue label to form an absolute treat of a sneaker.
To secure a pair of ‘Fruity Pebbles’ Dunk Lows at retail price (£100), here’s what to do. First, download the Nike SNKRS app and sign in (or sign up) to your account. Then head on over to the ‘Upcoming’ tab, find the cereal-inspired crep and click ‘Notify Me’ to receive notifications prior to the drop. Once the drop is live, you’ll have a chance at getting your hands on any size between a UK 5.5-14.
And for extra shots at securing the future grail, you can enter the ‘Fruity Pebbles’ raffles over on End, Size? Sevenstore, Footdistrict and Footpatrol. May the power of King James be with you.
