Over thirty years since he first legged it across our screens, Sonic the Hedgehog's popularity endures. Even that period where he started wearing snoods didn't do too much to harm his reputation, and that's because he's just... endearing. Jack Carlson, founder of Rowing Blazers, gets it, as his preppy NYC marque’s latest capsule collection doubles as a collaboration with Sega centring on the world-renowned speedster.
Rugby jerseys, Oxford shirts, blazers, neckties and more are emblazoned with retro depictions of the pop culture superstar, subverting the highbrow connotations of Rowing Blazers’ Ivy League-inspired offerings. And for those accustomed to keeping things casual, there are Sonic-adorned tees, hoodies, shorts and caps too – each crafted from the same A1 materials as the Rowing Blazers mainline.
“I love Sonic, but if I’m going to wear something with Sonic on it, I’d like it to be really well-made" I’d like it to be something like a rugby, a piqué icon polo, an intarsia sweater. Something a little unexpected,” says Jack Carlson.
The Sega x Rowing Blazers is available now, exclusively on the Rowing Blazers webstore (and in the NYC flagship), with prices starting at £40. Into it? Act fast as Rowing Blazers' capsules typically sell out in a flash – or should we say, sonic speed.
