Amazon Prime Spring Sale: The Best Men's Watch Deals

Sleek, smart and simple. It's hardly surprising that this watch comes from a brand known for delivering the same with its clothes.

The mesh bracelet on this stainless steel chronograph will appeal to anyone who likes stacking jewellery, and the emerald dial adds a pop of colour to your wrist – a fashion-forward design, we say.

This skeleton dial shouldn't just be worn with formalwear. Its timeless leather band and Roman numeral hour markers make this a classy timepiece for the daytime, too.

The perfect timepiece to complete a chinos-and-shirt combo, because what better brand is there to have on your wrist than this purveyor of prep?

This is the sort of watch that doesn’t tell time, it whispers it. Look into its hypnotic blue-green face and it purrs back: “My dear friend, life is fleeting. But fear not—I’ll keep you fashionably punctual.”

There’s a timeless quality to this classic chrome number – no fuss, no frills, no timewasting. It’ll get you where you need to be, on time and in style. That’s its only job, and it does it well.

From Danish brand Skagen, it's light in weight but heavy on the hygge – a robustly Skandy piece of no-nonsense wrist-kit that comes in a range of colours, from all black to gunmetal to green faced with brown strap.

OK, novelty watches are a niche market. But this black little number is, as Citizen will tell you, inspired by ex-marine Frank Castle, Marvel’s “one-man war on crime”. Plus, it recharges itself by any kind of light – sun, moon or bulb.

A chunky hunk of gold for a hunky chunk of man. This isn’t solid gold, but still, it wouldn’t look out of place in an ancient pharaoh’s tomb. Or indeed, on the wrist of a very self-confident man.

A hefty chronograph primed for hefty wrists, finished with a cool vintage-looking leather strap. Well done, Diesel.

Sometimes your outfit might need something flashy to pull it together. The watch to call on? This gold-plated stainless steal number from Armani Exchange.

A watch that can go to depths of 100 metres that's under £100. You can't knock that.

This skeleton dial is accentuated by a rose-gold case; two unique features that is bound to catch the eye of fellow watch admirers.

As the little brother brand to BOSS, this Hugo timepiece is the cheeky counterpart to a serious watch collection.

Much as you might want to, you probably can't really be wearing your Omega every single day. It deserves a rest. For dress-down days, this simple, characterful workhorse is a welcome companion.

A little pop of gold among the chrome never did anyone any harm.

A classic pilot's watch look can be yours without you having to actually become a pilot in order to afford it.

The 38mm Weekender is a round-faced, friendly-looking sort of fella: low maintenance and very charming. It's the Ally McCoist of competitively priced pilot watches.

A diver's watch with its grounding in a very old Swiss company, but you can also tell that Invicta has upped sticks to Miami recently. There's a bit of zhuzh.

A go-anywhere, do-anything, tell-anytime kinda timepiece, this. Clean and simple, and with a nicely industrial vibe.