Lockdown is loosening. The crowd goes wild. And it's a case of perfect timing. For while summer is right on the doorstep, so too is the hunt for an ideal summer fragrance: one that's light and citrusy and makes you think about the holiday you'd booked, but had refunded on a digital voucher that lasts until 3032. That doesn't mean summer is cancelled, though. On the contrary, Louis Vuitton's California Dream fragrance has cut the ribbon on the most wonderful time of the year – and they've released a video to do so.
Inspired, unsurprisingly, by the US of A's glowing West Coast, Louis Vuitton charged its top brewer – Jacques Cavallier Belletrud – with decanting a California sunset into a bottle. "My starting point was to create warmth that envelops coolness," said the French maison's master nose. "There's always the contrast of how to blend explosive freshness with softer notes that will allow the paradox to express itself fully on the skin." Which, in this instance, means a lively blend of citrus and floral touches, with a base of masculine, traditional musk.
In-keeping with previous releases in the Sun Song, Cactus Garden and Afternoon swim fragrances, California Dream has also enjoyed a creative reworking from multimedia artist Alex Israel, who used his LA roots to inform and dress the latest scent. Of course, you won't be jetting to the City of Angels anytime soon. But with Louis Vuitton's California Dream, you'll get pretty soon.
Available online today at louisvuitton.com, priced £200
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