In typical British style, summer has arrived with absolutely no hint of warning or warm-up, which means all the pub gardens are silly busy and it’s too hot to host in your kitchen. While you might not have had time to landscape the garden, the season of outside entertaining is upon us.
Thankfully, Loewe’s latest release promises to make even the most long-neglected terrace feel at least a bit like a suburban country garden. The brand has dropped two new candles into its thriving home fragrance collection, designed specifically to be burned outside.
The sculpted terracotta pots are wider and squatter than the brand’s original candles, meaning they’ll sit happily amongst the greenery, and are filled with high melting-point wax that’ll withstand being placed under the burning British sun.
The outdoor ‘plant portraits’ introduce two brand-new scents to the family: geranium (invigorating, rosy) and thyme (citrussy, medicinal). Both are surprisingly potent, meaning you’ll be able to enjoy the scent from across the table, even outside.
Really, the move makes a lot of sense for Loewe: the brand’s home fragrance line has always had nature at its heart. Inspired by creative director Jonathan Anderson’s own vegetable garden, each accord is a hyper-realistic homage to herbs and plants, from cucumber and cannabis to ivy and – the fan favourite – tomato leaf.
As the note-perfect supporting campaign, shot by Walter Pfieffer and fronted by revered gardener Charlie McCormick exemplifies, this is a love letter to the great British countryside, and the aromas that fill the air as soon as you head beyond the North Circular.
With four wicks, the weighty new al-fresco burners are made with late, lingering nights in mind. Not the same kind of late nights that inspire the brand’s annual collaboration with Paula’s Ibiza, but the ones on home soil, involving a shiny new bbq, the good stuff from the bar cart, and optimistic conversation that has finally moved on from Boris, pandemics, and the water bill.
