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For longer lengths
Patricks M2 Matte Medium Hold
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For longer lengths
Patricks M2 Matte Medium Hold
Credit: PatricksYou likely know two things about Austin Butler: he's on the fast-track to A-list status thanks to his star turn in Elvis, and he has excellent hair.
The secret? It's genetics. But also, this pomade: the exact one that graces that strategically un-done coif.
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For thicker-looking hair
Kérastase Genesis Homme Instant Thickening Molding Clay
2
For thicker-looking hair
Kérastase Genesis Homme Instant Thickening Molding Clay
Now 10% Off
Credit: LookfantasticClever old Kérastase has managed to formulate a pomade that thickens hair both aesthetically and literally. The gentle, medium-hold formula contains ginger root and creatine that work to strengthen fine, weakened hair while adding visible body. The line's thickening shampoo is equally worth investing in.
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For a messy look
Hair by Sam McKnight Perfect Mess Matt Sculpting Clay
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For a messy look
Hair by Sam McKnight Perfect Mess Matt Sculpting Clay
Credit: Space NKLegendary session stylist Sam McKnight has introduced a host of styling products to his eponymous line in recent months. A stand-out, this pomade paste is ideal for ruffling up longer lengths, adding definition and density to an undone look.
With a semi-matte finish, it creates body and hold while remaining invisible in hair, so you can look impeccably groomed without screaming 'bathroom mirror hogger'.
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For low hold
Horace Cream Pomade
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For low hold
Horace Cream Pomade
Credit: HoraceA smooth cream made with 95% natural ingredients, this pomade will offer a suppler hold, helping you avoid the obvious Mad Men slickness. It smells of citrus and mint, which is nice on dreary mornings, and washes out easily with water.
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For extra-strong hold
Hanz de Fuko Heavymade
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For extra-strong hold
Hanz de Fuko Heavymade
Credit: LookfantasticHanz de Fuko’s cult Heavymade is your best option for a professionally crafted, extreme-hold pomade. It's water-based (so easy to shampoo out) yet resists rain and humidity to keep your lengths in place all day.
Not just a styling saviour, it's designed to care for your head too. Mallow flower and horsetail extract soothe dry and flaking scalps, while lemon peel exfoliates dead skin cells (and thus prevents dandruff).
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For high shine
American Crew Pomade
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For high shine
American Crew Pomade
Now 13% Off
Credit: LookfantasticAmerican Crew's entirely classic offering is one for the high-shiners. It's a fairly dense paste, so ideal for thicker hair types, and rinses out easily in the shower without the need for multiple shampoo rounds. For something less glossy and more malleable, try the brand's Fibre alternative.
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For medium hold
Le Labo Styling Concrete
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For medium hold
Le Labo Styling Concrete
Credit: Liberty LondonDon't let the threatening name put you off: Le Labo's Styling Concrete is actually surprisingly malleable.
It's a great option for anyone transitioning from a wax, as it will act in similar ways, but with a subtle, classic pomade shine. Plus, this being Le Labo, it boasts a sophisticated bergamot-spiked scent, too.
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For thick hair
Aveda Men's Pure-Formance Pomade
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For thick hair
Aveda Men's Pure-Formance Pomade
Credit: LookfantasticCut in a shorter style, thick hair often needs a little coaxing into the right shape. This non-oily pomade is just the thing: it's hefty enough to control the bits around your ears, and leaves a moderate shine for hair that looks healthy, not greasy.
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For long and curly hair
Baxter of California Cream Pomade
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For long and curly hair
Baxter of California Cream Pomade
Credit: LookfantasticA styling cream with added hold, this pomade is ideal for longer and thicker hair, as well as curls that need a little controlling. If you're after the seemingly undoctored coif of Jeremy Allen White mid sandwich-related breakdown, this is the one.
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For vintage styles
Murdock Vintage Pomade
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For vintage styles
Murdock Vintage Pomade
Credit: HumaneryFor all the quiffs and pompadours out there, Murdock London salutes you. In fact, the barbers behind the brand have made a hair pomade just for you.
Being water-soluble and oil free, you can exercise greater control when styling. The Murdock team recommends applying this high-shine, strong-hold pomade with a comb to achieve that ultra-smooth vintage look.
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