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A Comprehensive List of the Best Hair Products for Men

From shampoo to styling cream, this is your cheat sheet for a perfectly groomed head

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best hair products for men
Esquire

Placing the word ‘trend’ next to the word ‘hair’ can – and should – make you recoil slightly. If you’re over the age of 20, it’s highly likely you emerged from a Toni and Guy in your teenage years with a haircut that haunted your driving license for years.

But now, things are looking up. Leaving the previous decade’s disconnected shaves and man-buns firmly where they belong, it seems we’re finally veering away from footballers' follicular faves and returning to the kinds of classic, sharp styles that won’t make you wince when Instagram serves them back up in a couple of year's time.

But this doesn’t have to mean digging out those creaking clippers – today, you have options. Leonardo DiCaprio is here to remind you of the immortal appeal of a not-too-slick back, while Timothée Chalamet and Harry Styles make a strong case for cherubic curls (bonus points for boyband-worthy bone structure and a crocheted cotton collar). For making the James Dean thing work without looking like you work in Camden Market, turn to Austin Butler.

But whatever your 2023 haircut of choice may be, you’re going to need the right tools for the job – as well as a professional stylist (the DIY cut has never gone well). From the ultimate everyday shampoo to the volumising spray that works – and the finest pomade on the planet – we’ve rounded up all of the best men’s hair products available today and deserving of a spot on your shelf.

The Best Hair Products for Men, from Shampoo to Styling Cream

1
The suits-everyone shampoo

Arkive All Day Everyday Shampoo

All Day Everyday Shampoo
1
The suits-everyone shampoo

Arkive All Day Everyday Shampoo

£12 at Boots
Credit: Boots

In the not-too-distant past, your hairdresser would have told you that, to get your hands on a decent shampoo, you need to spend more than £20.

But times have changed, and a host of experts are now transforming the humble high-street shelves, adding a host of affordable yet genuinely good bottles to the mix.

Revered stylist Adam Reed is the one leading the charge: his Arkive line combines skin-kind ingredients with genuinely nice smells (the man is a true fragrance head) and, perplexingly, price tags that seriously belie the formulas inside.

The All Day Everyday shampoo is the collection's crowd-pleaser: no industry jargon, no false promises: just a properly good shampoo that'll clean both scalp and strand.

2
The thickening shampoo

Patricks SH1 Daily Thickening Shampoo

SH1 Daily Thickening Shampoo
2
The thickening shampoo

Patricks SH1 Daily Thickening Shampoo

Credit: Patricks

Nothing that comes out of a bottle will multiply the number of hairs on your head – but a good thickening shampoo can make what God gave you appear more abundant. Patricks' SH1 offering combines gentle cleansing agents with circulation-boosting plant extracts to volumise thinning hair.

3
The deep treatment

Davines Nounou Hair Mask

Nounou Hair Mask
3
The deep treatment

Davines Nounou Hair Mask

Credit: Sephora

You'll find family-owned, B-Corp certified haircare line Davines on the shelves of many an industry insider.

Every product features ingredients sourced from Italy's Slow Food Presidia: a collective of farmers that go against the demands of the supermarkets to produce crops that keep soil biodiversity alive. Many of those crops end up in Davines' formulas, such as the Fiaschetto tomato in this Nounou (us either) Hair Mask.

Not just a sustainable show-off, this creamy deep treatment has an evangelical following for the way it repairs dry ends. Use it once a week for smoother, more manageable lengths.

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4
The post-bleach saviour

L'Oréal Professionnel Serié Expert Absolut Repair Gold Mask

Serié Expert Absolut Repair Gold Mask
4
The post-bleach saviour

L'Oréal Professionnel Serié Expert Absolut Repair Gold Mask

Now 35% Off
Credit: Lookfantastic

If you've succumbed to the full bleach job, your hair is probably not best pleased right now.

The perfect antidote to a DIY peroxide experiment, this quinoa protein-infused mask will fix strands that stretch and tangle like chewing gum, meaning you can probably avoid buzzing the lot off.

5
The thickening tonic

Aveda Thickening Tonic

Thickening Tonic
5
The thickening tonic

Aveda Thickening Tonic

Credit: Space NK

Stay away from those miracle-touting products lurking in the depths of Amazon: nothing will re-grow lost hair.

Aveda’s Thickening Tonic, however, will make what you’ve got look fuller and thicker. Spray it onto wet hair, and watch the 97% natural mist physically swell each strand.

6
The styling clay

Sam McKnight Perfect Mess Matt Sculpting Clay

Perfect Mess Matt Sculpting Clay
6
The styling clay

Sam McKnight Perfect Mess Matt Sculpting Clay

Credit: Space NK

Sam McKnight has also joined the scrum of hairdressers pivoting into product – and, unsurprisingly, his offering cuts through the noise.

This clay is everything you'd expect from a session stylist of his calibre: it's heavy-holding yet light in texture, matt without veering into chalky territory, and allows you to mess and re-mess a choppy cut as the day goes on.

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7
The shiny pomade

Hanz de Fuko Heavymade

Heavymade
7
The shiny pomade

Hanz de Fuko Heavymade

Credit: Mankind

Hair pomades come in varying degrees of hold and shine: this one sits at the extreme end of both. It's infused with nice-sounding organic extracts that will nourish each strand (including scalp-soothing horsetail), yet delivers heavy-duty hold that'll see you through the longest of days.

8
The styling cream

Malin + Goetz Sage Styling Cream.

Sage Styling Cream.
8
The styling cream

Malin + Goetz Sage Styling Cream.

Credit: Malin + Goetz

If you’re growing out your hair, a low-hold styling product is the key to looking more like Brad Pitt and less like a Nineties guitar teacher. Malin + Goetz’s Styling Cream is a reliable choice: it’s lightweight, non-sticky, and will tame flyaways without making your ends feel crispy. Such is its cult following, it's very rarely in stock – so head to the checkout now.

9
The salt spray

Murdock London Sea Salt Spray

Sea Salt Spray
9
The salt spray

Murdock London Sea Salt Spray

Credit: Humanery

For extra volume with hold and a matte finish, opt for a sea-salt spray. This one can be sprizted liberally through just-washed hair to create effortless mussed-up texture.

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10
Best cream for curls

Moroccanoil Curl Defining Cream

Curl Defining Cream
10
Best cream for curls

Moroccanoil Curl Defining Cream

Credit: Lookfantastic

Coarser curls require something a little heavier, like Moroccanoil’s defining cream. Formulated with the brand’s signature argan oil, it’ll deliver moisture and shine to thirsty hair.

11
The hair gel

Aesop Sculpt Hair Polish

Sculpt Hair Polish
11
The hair gel

Aesop Sculpt Hair Polish

Now 41% Off

If the mere mention of hair gel brings the greasy ghost of Ross Geller to mind, stay with us. This one is perfect for slicked-back styles, making hair look simultaneously thicker and smoother.

12
The volumising spray

Daimon Barber Daimon Barber Texture Tonic 100ml

Daimon Barber Texture Tonic 100ml
12
The volumising spray

Daimon Barber Daimon Barber Texture Tonic 100ml

Credit: Lookfantastic

If you're after volume and body without the crunch, Daimon Barber's conditioning spray is the answer. It's formulated with oils, rather than salt, so works to condition as it imparts height and movement.

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