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The World's Newest, Coolest Menswear You Need (This Week)

Esquire handpicks the clothes we all want right now

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Swatch/Louis Vuitton

Our edit of the latest must-have clothes and accessories this week.

(While you’re here, why not sign up to our Esquire Shops newsletter? Each week, we’ll be directing you towards some of the best menswear deals happening right now, alongside style advice, trend reports, grooming tips and product recommendations from the most tasteful people we know.)

1

Loewe

coolest menswear 2024
Loewe

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Challengers is out now! A film about a tennis-playing throuple starring Zendaya, Mike Faist and Josh O'Connor, with costumes by Jonathan Anderson.

John F. Kennedy Jr. was a major source of inspo for Anderson whilst working on the Luca Guadagnino film – the Northern Irish trendsetter even incorporated the late American attorney's iconic 'I TOLD YA' tee into the flick, which you can now buy a super-luxe version of from Loewe (the Spanish maison that Anderson heads up).

£225; loewe.com

2

Acqua Di Parma Incense Eau De Parfum

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Selfridge's

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Designed in collaboration with Central Saint Martins grad Ellen Huynh, this unisex scent from Acqua di Parma is a warm, woody and spicy mixture that takes inspiration from olibanum crystals – otherwise known as Frankinscense. In the glare of the desert sun, the crystal’s natural prisms scatter light in a range of colours and shades across the sand – and it’s that sense of beautiful harmony that the Italian marque pulled on for its newest entry into the Signatures of the Sun collection.

£250; selfridges.com
3

JW Anderson x Uniqlo

coolest menswear 2024
UNIQLO

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More (affordable) Anderson.

The designer's SS24 line for Uniqlo looks like the kind of laidback clobber an artist might wear in their studio – pieces like this workwear-inspired cotton jacket that the Japanese marque recommends rocking with these shorts.

£69.90; uniqlo.com

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4

Louis Vuitton

coolest menswear 2024
Louis Vuitton

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Pharrell's LV Men's Pre-Fall 24 collection – his second collection for the Parisian label which previewed in Hong Kong last November – has arrived in port, and our attention is on this charming peacoat blazer that Charles Melton wore to the Independent Spirit Awards a couple of months back.

So handsome (both the layer and Melton).

£2,630; louisvuitton.com

5

Verdy x Swatch

coolest menswear 2024
Swatch

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Verdy's greatly desired 'Girls Don't Cry' wordmark comes to a transparent biosourced watch as part of the Japanese desginer's collaboration with Swatch.

And, clearly, the hypesters are yet to be alerted about this as the less-than-ninety-quid timepiece is still in stock.

£86; swatch.com

6

Paul and Shark

coolest menswear 2024
Paul and Shark

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An Eiffel Tower-inspired gradient gives Paul and Shark's Econyl bomber (a recycled fabric) a reason to stand tall.

£725; paulandshark.com

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7

Brunello Cuccinelli

coolest menswear 2024
Mr Porter

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For dips in the pool, trips to the spa and endless days in a chaise.

£390; mrporter.com

8

Duke and Dexter

coolest menswear 2024
Duke and Dexter

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Brixton-based marque Duke and Dexter steps up a gear by releasing apparel.

Into it? We suggest you act fast, it might be gone in 60 seconds.

£160; dukeanddexter.com

9

Metallica x Represent

coolest menswear 2024
Represent

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Just in time for summer, a small Metallica motif affords this Represent vest a high dose of heavy metal attitude.

£90; representclo.com

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10

Billionaire Boys Club

coolest menswear 2024
Billionaire Boys Club

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Inspired by the hobby of fishing, the BBC Catch and Reel Blouson will shield you from that riverside chill.

£325; bbcicecream.eu

11

Blake Mill

coolest menswear 2024
Blake Mill

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Manchester's Blake Mill salutes one of its home's greatest talents, L.S. Lowry, by bringing touches of his idiosyncratic art style to an otherwise simple white sateen button-up.

£115; blakemill.co.uk

12

Last week (and beyond)... Glass Cypress

coolest menswear 2024
Browns

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This IS Texas. Specifically, Houston.

It's from Glass Cypress, an eight-year-old label founded by brothers Saber and Samee Ahmed that's just dropped on the London scene via Browns.

Silk and embroidered, it might just have to be our designated snazzy shirt of summer '24.

£555; brownsfashion.com

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13

Rado

coolest menswear 2024
Rado

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Speaking of snazzy bits for the warmer months, how about the True Square Open Heart in – we'd say 'wait for it' or 'drum roll please' but it's probably already caught your eye – turquoise?!

Statement, yes, but this is one for the watch fiends who are looking for something out-there add to their current rotation.

£2,950; rado.com

14

YMC x Cubitts

coolest menswear 2024
YMC

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The sun teased its big comeback this week, and we all got a little too excited: stripping off, opting for 'iced' over 'hot', making use of that little bit of SPF left over from last year.

But something was missing. A new pair of shades! Luckily, YMC has us covered (our eyes, specifically) with its just-dropped, very hot collab with eyewear experts Cubitts.

£150; youmustcreate.com

15

Katie Scott x Sunspel

coolest menswear 2024
Sunspel

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Some say the nicest white tees come from Sunspel. We must say: they're definitely up there.

Here, London-based artist Katie Scott shows the Supima cotton wardrobe staple some love via a botanical keepsake.

£110; sunspel.com

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16

Cos Atelier

coolest menswear 2024
Cos

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Cos (Atelier SS24) brings new meaning to the term 'shabby chic' with these crinkle trousers that we would definitely recommend styling with the matching shirt.

£225; cos.com

17

Rokh x H&M

coolest menswear 2024
h&m

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H&M's latest collab with a high-fashion label has arrived, which, ICYMI, is with Rokh, a London-based outfit established by Seoul-born designer Rok Hwang.

His vibe? Luxury with a twist. See this leather blazer? It's got functioning buttons running all the way down the back.

£379.99; hm.com

18

Jamais Vu

coolest menswear 2024
Jamais Vu

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'Coolness is currency', is all the excuse we need to rock outlandish apparel and flex pieces from Canadian-Nigerian jewellery designer Dixon Fasola.

£250; jamaisvu.online

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19

Pull & Bear

coolest menswear 2024
Pull and Bear

SHOP

Last year's summer fling (jorts) is back in our DMs, wooing us into a round two. Here we go again.

£29.99; pullandbear.com

20

Bape x Globe Trotter

coolest menswear 2024
Globe Trotter

SHOP

Y2K: go big or stay (at) home.

£2,295; globe-trotter.com

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