In a world run on quirky collaborative kicks, colourful Air Max releases, uber-techy outdoorsy treads and thickset Jordans, a sleek, straightforward sneaker is a much-welcomed palate cleanser.
In 2023, it was the good ol' Adidas Samba that stepped up to the plate; this year, the Three Stripes has some rather unexpected competition.
Lululemon has entered the chat with its very first contribution to the men's lifestyle sneaker market, the Cityverse.
And if you're anything like us, it's just what you're looking for.
The Cityverse is born from a demand for complete Lululemon 'fits, Simon Atkins, the brand's SVP of footwear recently told Esquire US. Through feedback received via various mediums, the Canadian-American marque's consumer base revealed it coveted “that head-to-toe solution”.
In other words, there's much desire to be an unofficial Lululemon ambassador.
Just three days after its 13 February launch, Redditor u/Tylermckenzie1 posted a photo of himself in a subreddit dedicated to the brand wearing the all-white Cityverses with a Lululemon cap, vest, and shirt, plus some Lululemon joggers.
The performer wrote, “I will be wearing the new cityverse to rehearsal today. I know they’re not intended for high intensity movement but they are already very comfortable and I’ll be on my feet a lot so I am excited to see how it goes. Anyone else enjoying the new cityverse?”.
u/FatherofCharles replied, “My cityverse [...] fit perfectly and am super impressed with the quality and comfort”.
Based off of this interaction alone, it's safe to say the lifestyle trainer has itched a scratch.
But you needn't be a patron of the athleisure label to enjoy the simplicity of the Cityverse. On the contrary, we foresee the fuss-free, generously cushioned footwear offering to become an entry point into the brand for plenty of style tribes previously untapped by Lululemon.
The immensely stubborn sneaker community included.
The Lululemon Cityverse is out now, priced at £128.
