The Fringe, basically a pop-up private members' club just a stray javelin's throw from the Olympic stadium, could just be East London's best-kept secret over the next 2 weeks.
Located in a vast 4-storey Victorian stable block at Swan Wharf, the philosophy behind the project is pretty simple - to provide an all day and all night retreat offering top drawer food, bar and cocktail lounges, LCD screens everywhere showing round-the-clock Olympic action and live performances from a host of musicians and DJs. All with the oohs and ahhs from the actual stadium in the background.
The Fringe’s After Party, with live DJs, dancing and lounge areas is licensed till 2am every day.
It's a great idea and a lot of work has gone in to getting it right - the Fringe team have called in some of the local area's best designers, chefs and artists to help make it a genuine one-off experience whether you've got tickets or you haven't.
Tickets and membership rates are available at www.TheFringe2012.com It's also available for private bookings and events.