If you subscribe to the view that the reason for Starbucks' success has more to do with location than percolation you could be in for a surprise this month. The company has introduced a limited run of specialty coffees called Starbucks Reserve.
The three single-origin coffees – Aged Sulawesi Kalosi from Indonesia, Fairtrade Certified Nicaraguan Corcasan and El Salvador Pacamara Montecarlos Estate – will be available from March in a select number of stores. Some are sourced from estates with as few as 12 farmers.
The Sulawesi is limited to just 5,000 cups - a mere mid-morning pick me up round Charlie Sheen’s. They’re available pre-packed or in single cups in selected Starbucks and even Hix Soho.
Mark Hix tells Esquire: “The team had doubts about serving a Starbucks coffee but they couldn’t help but be impressed with what ‘s been achieved. Coffee cultivated in a volcano crater, 5 year-old vintage beans and behind each bean, there’s a farmer, a region, a whole story to tell.”
Esquire, of course, is already awaiting next year’s crop and sincerely hoping that it will include the first appearance for a civet coffee on the high street.