The online malt master

Some things, like, say, cut-throat shaves, are best left to the experts. But when Glenfiddich needed to select its latest vintage reserve whisky, the new malt master Brian Kinsman called in a little help from his friends — eight whisky bloggers, from around the world, who took part in the cask selection via Twitter.

Four samples of single-malt, from hogsheads filled with the same batch on 25 September 1978, were sent out to the bloggers. (There’s a video showing just how different the whiskies were – despite sharing a birthday – here).

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Then, over a couple of hours, these were nosed and tasted, while the bloggers’ tweeted their reactions to the different whiskies. The cask that was selected, 28152, was a rich amber – significantly darker than some of the other samples – showing real influence from the oak, balanced with the “house” flavours of vanilla and pear.

“Selecting this year’s Vintage Reserve was hugely exciting for me,” says Kinsman. “Not only was it my inaugural Vintage Reserve selection, but to use Twitter was truly pioneering.”

Only 184 bottles have been made, costing £480 each. Let us know what you think – via Twitter at @esquireuk, of course.