The World Cup? It's all about bottle

With the World Cup fast approaching, the flow of World-Cup-related products coming through the Esquire office is threatening to overwhelm us. The good news, however, is preparations have started for the hours that will be spent in the pub. We've even got our own specially inscribed bottle!

Budweiser reckons its limited edition Trophy Bottle (seen above) is the solution to the problem of the 10-deep scrum at the bar. Billed as "the ultimate refreshment", the bottle has been crafted to meet all our football-related drinking needs. Made of aluminium, so it feels colder for longer, and 50 per cent bigger than regular bottles, it holds 473ml of beer, supposedly the perfect amount for 45 minutes of football.

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But did anyone at Budweiser stop to wonder what will happen at half time when a pub-full of either elated or despondent England supporters all come surging towards the bar at once? At least we’ll only have had our 473ml by then. Angharad Jones