The eye-watering orange of EasyJet or the clumsy lettering of Ryanair are clear indications that travel marketing materials aren't what they used to be. A forthcoming selling exhibition of vintage travel posters at Sotheran's in London shows that it is possible to be stylish and elegant while flogging holidays. You listening, Stelios?
With the likes of Henri Matisse and E.A. Cox designing them, the posters of the earlier half of the Twentieth century are things of beauty, with the influences of the movements of the time - be it Art Deco or psychedelia - clearly reflected. They also make fascinating historical records of technological advancement, from the expansion of the rail networks to the space race (to which a special section of the exhibition is dedicated).
Vintage Travel Posters runs from 10 to 30 September at Henry Sotheran Antique Prints Gallery, London W1, www.sotherans.co.uk
Above, left to right: "Saint Raphael SFCN" by André Bermond, 1935, £850; "Space Race", anonymous, 1968, £1,995; "TWA - New York, Washington, And Across America", anonymous, 1955, £1,500