In Praise of Urwerk - Redefining What It is We Call A Watch

Stare for too long at an Urwerk watch and they take on an other-worldly quality. Imagine the beings of some advanced civilisation on the other side of the milky way and you wouldn't be too surprised to see one of these on their wrists. 

Since third-generation watchmaker Felix Baumgartner (not the same guy who did the base jump from space) and visual artist Martin Frei pooled their talents to form the Swiss watch brand back in 1995, Urwerk has been honing their audacious and futuristic style, on one hand pushing the limit with cutting-edge technology, on the other staying true to the detail and intricacy of traditional Swiss watch-making. And developing an almost fundamentalist ideal of what a watch can become in the process. The downside is you'd need a 6 figure sum before you're even in the market.

Advertisement - Continue Reading Below

In their own words, this is 'haute horology' and despite the rather earnest-sounding philosophy it's pretty hard to dispute the results. 

Their latest model, the limited-edition UR-110PTH, finished in titanium with a blackened platinum bezel, is a case in point.

"Our timepieces are definitely contemporary – even futuristic – designs created using the very latest technology," says Baumgartner, "but they are decorated in the most traditional of manners by human hand. I like that contrast.”

So do we. Open the gallery for some of our favourites.

urwerk.com

What do you think?

Supreme Brick
Fashion
Share
Supreme Made A Branded Brick And It's Selling for £750
This is truly the end of days, friends​​
Alexander Skarsgard
Fashion
Share
The Best Dressed Men Of The Week: Skarsgård, Hiddleston And... Woody Allen?
​See who's got it right over the past seven days
brown brogues
Shoes
Share
The 8 Pairs Of Shoes Every Man Should Own
Men's fashion might often feel like an ever-changing carousel of what's hot, what's not, and what might be hot come A/W 2032, but our edit...
Gear
Share
The Best Wireless Headphones To Stick It To Apple With
​No headphone port? No problem. Turn the iPhone 7's latest 'innovation' to your advantage by investing in a pair of top-notch wireless...
Adidas R1 NMD
Shoes
Share
One Of Adidas' Most-Coveted Trainers Is Finally Coming Back
​​Second time lucky?​
Derek Zoolander
Fashion
Share
Male Models Earn 75% Less Than Women
​​But they do have better career longevity ​
Style
Share
Style Hacks: How To Wear A Breton Top
​Three ways to master the classic pattern
Stranger Things Cast
Fashion
Share
Are The Stranger Things Kids About To Become Louis Vuitton Models?
​They hung out with the brand's creative director for an "exciting project coming up"​
H&M
Style
Share
Watch David Beckham And Kevin Hart Wreck Their Tour Bus In New H&M Video
Will they ever get to Vegas​?
Common Projects Chelsea Boots
Shoes
Share
An Expert Guide To Choosing Your Perfect Autumn/Winter Boots
​The 5 classic boot styles you need to know about for Autumn ​