What happens when you mix a staple British menswear brand, synonymous with understated and affordable takes on wardrobe essentials, with a Formula 1 team best known for high-octane thrills?
Quite unexpectedly, you find a perfect match.
You see, shopping centre linchpin Reiss, the official travel kit partner of the McLaren Formula 1 team, has just taken its relationship with the British motorsport team a step further by dropping a comprehensive collection in its honour.
The Reiss x McLaren F1 project – which the former mentions takes influence from “the heart of McLaren and the thrill of Formula 1” – is divided into three capsules: Hype, Dynamic and Fanwear.
And it's Hype that races to your attention first.
It's youthful colours, loud logos and hand-painted graphics are – unlike a McLaren speeding around an F1 track – unmissable.
Dynamic and Fan Wear follow close behind. These capsules see Reiss reimagine its signature offerings – from its tailored suits to its hybrid quilt and jersey jackets – using sporty details, technical fabrics and low-key McLaren branding.
Consider them quiet luxury done the Formula 1 way.
Naturally, McLaren Formula 1's speedsters Lando Norris and Oscar Piastri have beat even the staunchest Reiss shopper to the collection, which officially dropped today.
Here they are in the 'papaya' fleece jacket and the 'camel/ecru' varsity jacket from the Hype collection, respectively.
Considering their combined Insta following is nine million, we can imagine these particular pieces will race off the shelves.
Thankfully, we've got out eye on that very, very nice chocolate brown leather jacket.
The Reiss x McLaren Formula 1 collection is available in-store and online now.
