Breitling recently jumped into the top 10 of Swiss watch brands based on turnover, accord-ing to a Morgan Stanley report. It has done so partly because it has started making more watches, and partly because it has started making watches for different customers. There are now Breitling ranges aimed at everyone from classic car enthusiasts and endurance athletes to surfers.
But it hasn’t abandoned its roots. Breitling’s DNA is in aviation — in the Navitimer, with its info-packed dial, it can stake a claim to the definitive pilot’s watch. There is also its Avenger range, recognisable by its muscular case, something the brand describes as having a “sophisticated roughness”, which is aimed at adventurers both up in the sky and down on the ground.
Breitling Breitling Avenger B01 Chronograph 44mm Night Mission Mens Watch Black SB0147101B1X1
Breitling Breitling Avenger B01 Chronograph 44mm Night Mission Mens Watch Black SB0147101B1X1
This winter, Breitling has assembled some new Avengers, in the form of the Avenger B01 Chrono 44, featuring the brand’s newest in-house automatic-chronograph movement, and available with a black, blue, green or sand-coloured dial. There’s also the Avenger B01 Chrono 44 Night Mission, a stealthy version kitted out in a black ceramic case and released with a yellow or black forged-carbon-fibre dial. A GMT edition, allowing wearers to plot two time zones at once, comes in black or blue. Finally, there is the most compact and discreet version of all — the Automatic 42, with a choice of black, blue or green dials and a 42mm diameter —proving there is an Avenger, to quote Captain America, for whatever it takes.
