Nick Jones' ambition knows no bounds. The hospitality entrepreneur behind Soho House, Cecconi’s and Shoreditch House, to name but a few, is to open two new residences this year.
The first, Soho House Berlin, (to be followed by Soho Beach House Miami in the autumn) was unveiled today. The first European outcrop of Jones’ improbably successful network of members-only venues, Soho House Berlin marks the newest addition to the Mitte district – an area which, within the space of a decade, has metamorphosed from East German fallout zone into the city's creative centre.
Situated in the Torstrasse building, the eight-floor venue boasts mid-century-inspired fittings – from chandeliers and fireplaces, to marble floors and mirrored walls - alongside exposed concrete beams and vinyl turntables.
On a more practical note, the hotel-cum-club also features a rooftop pool, it's own branch of Cecconi’s and a Cowshed spa. Oh, and the dormitory-style rooms are a snip, starting at €125.