The cornerstone and life source of the modern #Brunch and #EatClean movements, no trendy cosmopolitan breakfast is complete without some variation of smashed avocado on (sourdough) toast, but one London restaurant has decided they've had enough of the craze and banned it.
Firedog, a new Aegean restaurant in Fitzrovia, is officially an avocado free zone, stating its over saturation in the capital's breakfast menus as the reason behind its trendy prohibition.
Speaking to Munchies, George Notley, Firedog's executive head chef, said: "Our mission is to reinvigorate the morning dining scene in London, which has done avocado to death, and we're frankly bored of seeing it on every breakfast and brunch menu.
You've got to respect banning the most popular breakfast item out there. The ultimate hipster power move, if you will.
"Avocado should complement dishes, and the team behind the restaurant believes it is time to share the limelight with some other culinary stars." Firedog spokesperson Hannah Sollosi added.
The backlash begins, friends. No avocado for you.