Label watch - UVU

We've all been fooled by showerproof watches before, but what if there was a line of clothing that was completely (and properly) waterproof? Thanks to UVU, that pipedream, which you may have not even thought of a sentence ago, is a reality.

UVU is a new British brand created by Austrian performance manufacturing brand KTC and brand creatives Fresh Britain. The collection is full of wardrobe staples; oxford shirts, coats and knitwear. Alongside that is actual performance gear, the running shirts and so on.

Advertisement - Continue Reading Below

They've gone to some lengths to test the stuff, first having them run tested by UVU over 120 km. Then they had them condition tested by ultra-marathon champion Richard Donovan, who took the clothes up to the Antarctic. Then they were tested in racing contains at the UVU north pole marathon. All rather extreme, we must say.

And all this means that whilst you're unlikely to be wearing any of this in the North Pole, it can definitely handle a sharp breeze and some rain in Sheffield.

www.uvu-design.com/

What do you think?

Grand Seiko Hi Beat 36000 GMT Mount Iwate
Watches
Share
10 Beautiful New Watches You Should Treat Yourself To This Winter
​Your wrist assessment for AW16​
brown brogues
Shoes
Share
The 8 Pairs Of Shoes Every Man Should Own
Men's fashion might often feel like an ever-changing carousel of what's hot, what's not, and what might be hot come A/W 2032, but our edit...
Gear
Share
The Best Wireless Headphones To Stick It To Apple With
​No headphone port? No problem. Turn the iPhone 7's latest 'innovation' to your advantage by investing in a pair of top-notch wireless...
Adidas R1 NMD
Shoes
Share
One Of Adidas' Most-Coveted Trainers Is Finally Coming Back
​​Second time lucky?​
Style
Share
Style Hacks: How To Wear A Breton Top
​Three ways to master the classic pattern
H&M
Style
Share
Watch David Beckham And Kevin Hart Wreck Their Tour Bus In New H&M Video
Will they ever get to Vegas​?
Apple Watch 2
Watches
Share
The 10 Best Smartwatches
​The wearable tech that's as stylish as it is cutting-edge​
Common Projects Chelsea Boots
Shoes
Share
An Expert Guide To Choosing Your Perfect Autumn/Winter Boots
​The 5 classic boot styles you need to know about for Autumn ​
Style
Share
Tom Hiddleston Looks Ridiculously Dapper In The New Gucci Tailoring Campaign
No vests allowed
Fashion
Share
Four Trends You Need To Shop From Polo Ralph Lauren's New London Store
They've opened their doors to London — and fit right in​