It's hard to prevent yourself from fingering, fondling and caressing everything in Ermenegildo Zegna's newly refurbished flagship store on Mayfair's New Bond Street. Spread over four spacious floors the shop is full to bursting with remarkably soft cashmere coats, feather light Super 120s suits and fingertip-friendly suede jackets.
Designed by superstar architect Peter Marino, the store, which opened last night, is also home to the brand's new collection of bespoke shoes, produced in collaboration with Savile Row shoemaker Gaziano & Girling. The first product to come to fruition from the brand's new creative director Alessandro Sartori, who was until recently at the creative helm of Berluti – the collection of shoes precedes Sartori's first ready-to-wear collection for the brand which will first see light at the Milan menswear shows in January.
The shoes themselves are everything you'd expect. Consisting of nine styles, envisioned for nine of Sartori's closest friends (including ballet dancer Benajmin Millepied, whose dedicated shoe is a beautiful double monk strap) the collection covers all bases including a jodhpur boot, a medallion Oxford, a gusset shoe and a Derby. Available exclusively at the new London Store, each of the styles are fully bespoke, meaning that everything from the shape to the finish is decided by you - a first for Zegna. Now all you need is a suit (or five).