Vetements, the genre-defying, subversive, high-end, low-end, to-what-end? streetwear/catwalk antagonisers, are used to creating flash points in the fashion world.
This is a brand that will stare you straight in the face and sell you an Eastpak backpack with its name on it for £695; a label that will make a Haynes t-shirt that just says 'T-shirt' on it and have it sell-out almost immediately. Remember that DHL t-shirt that everyone lost their mind over because it was identical to an actual DHL worker's uniform, but cost £185?
And now, for Creative Director Demna Gvasalia's next trick, the king provocateurs of high fashion have collaborated with Reebok (having already made pre-scribbled-on trainers with them earlier this year) to sell you trainers that are, in the brand's words, "genetically modified", but to us look like they've been through a few kickabouts down the park.
First teased back in January, the soon-to-be-released, but as yet untitled and unpriced trainers (they won't be cheap) tap into two of the big trends for the year (we called them), which are 'ugly' running shoes and trainers that have already been worn in a bit.
As ridiculous as this may appear, Vetements' current sway in the cult fashion stakes is such that if they put something out there, then people will buy it.
And if they don't, then they're still talking about... just like we are now.