Label watch - Elka

Here's something for a rainy day. Before Norse Projects came along, we admit to not being very familiar with Elka in the Esquire office. Apparently a world-famous name in the fishing, agriculture and construction industries, the Danish company’s clothes have been protecting outdoorsy types from the harshest of conditions for decades.

Now, a couple of seasons since first collaborating with their more fashion-forward compatriots, the companies continue to strike that fine balance between rugged practicality and great looks with their line of PVC raincoats. Spring may have only just started but let's be realistic: you do still need one. Available at Norse stockists, including Endwww.norseprojects.com

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Words by Gordon McGowan