One of the sharpest dressers in the world of sport - when he decides to keep his shirt on that is- Conor McGregor is used to making a statement with the clothes on his back, but he's really taken it literally this time.
Ahead of his M E G A fight with Floyd Mayweather on 26 August, McGregor turned up to the pre-fight press conference in a navy pinstripe suit that came packed with a little something extra.
At first glance McGregor's choice of tailoring seems to be fairly in-keeping with his taste for old school flamboyance (pink tie's a bit 'Zante Wedding' but this is McGregor we're talking about.) You'll have to look a bit closer for the real winning detail.
Conor McGregor literally had a bespoke suit made to say "F*ck You" to Floyd Mayweather. This is trolling on a deity level, which is exactly what we've come to expect from the loudest mouth in combat sport.
While the chances of McGregor actually toppling the unbeaten Mayweather in his own house remain unlikely, he's already won the trash talk game.
Never change, Conor.