Puma's take on haute couture

High fashion meets street fashion at the Puma by Hussein Chalayan concept store at Selfridges. For their Urban Mobility collaboration, the two brands have created a happy hybrid that offers Chalayan’s creativity, but with Puma's accessibility (and prices).

Stand out pieces include the ultra-minimal white sneakers, the blue two-tone cagoule, and the Burn Thru Windbreaker - streetwear with a smart fashion edge.

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But another reason to come is the store itself. Constructed from a series of triangular rods which each feature a unique barcode that can be scanned via smartphone app for extra content. Impressive if you know how it works.

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www.selfridges.com

urbanmobility.puma.com