The Esquire office is situated on Carnaby Street. Consequently, we feel a sense of parental proprietary over our well-loved oblong of London.
Thus, when we heard that a new clothing store titled “The Kooples” was set to open on the street, our reaction was one of ambivalence.
It seems we needn’t have worried. The brainchild of three French brothers, the store features an elegant mix of Parisian insouciance and Savile Row style.
French slang for "the couples", The Kooples have cast a selection of real life partners as the models for their debut British collection. All effortlessly stylish (our particular favourite is Tim Key look-alike Ian, and his girlfriend Sarah), the couples exemplify the look that has found success in over 60 boutiques across France.
London looks set to follow suite. Alongside Carnaby Street, The Kooples is also opening branches on St Christopher’s Place and the King’s Road.
As for the clothes – think slim silhouettes, British tailoring (they are working in collaboration with acclaimed tailors Norton & Sons) and distinctive skull and crossbones detailing - they pull off an androgynous chic, quintessentially French. Magnifique.