Fisherman's Friend

Combining fashion's everlasting love with all things nautical with Esquire's burgeoning love of all things Scandinavian, Norse Projects were always destined to crop up on our radar. Originally a streetwear brand, Norse Projects' name is inspired by an maritime story. While their Autumn/Winter 2010 collection features everything from Filson-esque gloves to surprisingly wearable rollneck jumpers, their Spring/Summer 2010 focuses on the fisherman's side of things. With a rapidly expanding amount of stockists, Norse is a brand to take note of. www.norsestore.com

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