Label watch - Finesterre

Advertisement - Continue Reading Below

Finesterre is a thoroughly admirable little brand from Cornwall that makes technical outdoor wear, primarily for surfers. However, the company’s appeal is significantly bolstered by its laudable approach to sourcing raw materials and manufacturing. Because Finisterre uses a lot of merino wool in its base layers, which sounds old fashioned but is actually inspired, the brand is breeding a flock of sheep so that it will be able to produce its own wool. This goes some way to explain the film clip, but only some.