Savile Row goes street

The line between genius and madness is a thin one, and Pharrell William's Billionaire Boys Club collaboration with Turnbull & Asser is teetering on the brink. We leave the final judgement to you but here are the things that interest us about the shirt:

The contrast between BBC's normal hip-hop street look and Turnbull's fusty Jermyn Street style.

The printed watch on the cuff - presumably inspired by the late Gianni Agnell's habit of wearing his watch outside his shirt.

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The BBC private jet logo patch on the breast.

The incongruous mix of a formal contrast collar with informal button cuffs.

The shade of the bold sky-blue stripes.

The fact the cloth is by Thomas Mason, an Italian-owned British fabric producer.

The very high quality of construction that one gets from Turnbull's shirts - they're made in a small factory in Gloucester.

The not-very-fitted 'classic' shape, which is crying out to be worn outside one's trousers.

The fact that the watch appears to be upside down, judging by the winder, which is on the left as you look at the face.

The fact we can't help wondering, 'What would Prince Charles, who's crest appears in the label, make of all this?'

£240, www.bbcicecream.com