While their London store is relocated, German-Dutch furniture manufacturers Vitsoe are holding potential customers' interest with a nice film commissioned from fashionable London design studio Airside. The animation shows how to install Dieter Rams' classic 606 Universal Shelving System during both day and night time (these things often take longer than you think, right?) and combines product demonstration with a menagerie of beasts and fowl, a bit like when Snow White goes to Ikea. Oh, and for the design swots among you, it's also a homage to the ad campaign artist Gunther Keiser's shot for them in the Seventies.
Advertisement - Continue Reading Below