Brand Watch

Belstaff

Biker-trusted British brand Belstaff takes a change of direction and shifts gear. 

Founded in 1924, Belstaff’s iconic all-weather motorcycle jackets were a staple for British men during the Nineties. Now, under the aegis of new creative director Martin Cooper (formerly of Burberry), the British brand is taking a fresh approach.

Embracing Belstaff’s rich heritage, Cooper has injected the brand with a hefty dose of high-fashion opulence. Looking past the garments for which they’re famed, our pick from the collection is the waxed cotton tote-cum-weekend bag shown here.

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But fear not, traditionalists! Alongside updated classic Roadmaster jackets cut from crocodile hide, there are hefty trench coats, chunky shearling jackets and dense woollen roll-neck knits — all an essential part of your winter wardrobe.

Olive waxed cotton bag, £1,295

Black shearling biker jacket, £3,000

Caramel cotton trench coat,£2,750

Hand-knitted woollen cable knit jumper, £950

Photographs by Martha Pavlidou

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