Kent & Curwen Recruit Cricket Stars For Their 'Sporting Life' Campaign

Luxury menswear brand Kent & Curwen has been known for its cricketing heritage since the brand grew from the Hollywood Cricket Club in the 1930s, so the new faces for its A/W 13 campaign feel like a not-so-subtle nod to their heritage.

England cricket captain Alistair Cook and batsman Nick Compton have just been announced as featuring in the brand’s ‘Sporting Life’ campaign; think knitted sweaters in cricketing club colours and smart slim-cut blazers.

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Kent & Curwen will also be opening their London flagship store – located at No. 2 Savile Row, no less – in October, while a New York store will be opening a month later.

The new collection will also be available in Harrods. If autumnal knitwear is on your wishlist, you’ve got more style options than you can shake a (cricket) stump at.

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